Client: Kids is a Berlin-based creative studio founded on the philosophy that playful curiosity can be harnessed to create innovative ideas and solutions.
Project scope: Copy and communications strategy revamp. Internal sales strategy audit and action plan formulation and implementation.
What I did as a copywriter
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Creating taglines and key messages
Developed the tonality and brand glossary terms
Reworked the brand narrative
What I did as a Strategy consultant
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Internal sales and communication audit, analysis and reportage.
- Formulated action plan and directives
- New business and pitches
- Lectures and workshops
- Creating a structure for outreach
- Develop and fine-tune the agency’s positioning and core offerings
- An objective sounding board for the founding team