Case Study - KIDS

Client: Kids is a Berlin-based creative studio founded on the philosophy that playful curiosity can be harnessed to create innovative ideas and solutions. 

Project scope: Copy and communications strategy revamp. Internal sales strategy audit and action plan formulation and implementation.

What I did  as a copywriter
  • Creating taglines and key messages

  • Developed the tonality and brand glossary terms

  • Reworked the brand narrative

What I did  as a Strategy consultant
  • Internal sales and communication audit, analysis and reportage. 

  • Formulated action plan and directives
  • New business and pitches
  • Lectures  and workshops
  • Creating a structure for outreach
  • Develop and fine-tune the agency’s positioning and core offerings
  • An objective sounding board for the founding team

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