Case Study - JAYS

Client: JAYS is a publicly traded Swedish lifestyle brand producing high quality music accessories that are distributed worldwide. 

Project scope: Relaunch of website and copy strategy overhaul

What I did
  • Creating taglines and key messages

  • Developed a cohesive brand glossary and copy strategy that was applied brand wide. 
  • Developed the tonality 

  • Product landing & details pages

  • Product manuals

  • Print Ad Campaign

  • Reworked the brand story

  • Involved in the site architecture planning and feedback process with the design agen

  • Worked with the Chief Technology officer and the Chief Designer closely in feedback driven iterative loops.

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