Client: JAYS is a publicly traded Swedish lifestyle brand producing high quality music accessories that are distributed worldwide.
Project scope: Relaunch of website and copy strategy overhaul
What I did
Creating taglines and key messages
- Developed a cohesive brand glossary and copy strategy that was applied brand wide.
Developed the tonality
Product landing & details pages
Print Ad Campaign
Reworked the brand story
Involved in the site architecture planning and feedback process with the design agen
- Worked with the Chief Technology officer and the Chief Designer closely in feedback driven iterative loops.
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